creation

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TEL: +44 (0) 203 290 7757
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3D lab

Xpert Creation is bursting with highly experienced creatives, designers, programmers, writers, 2D & 3D animators and planners who work closely with clients such as Hello Kitty's Pynkiss, Starbucks, LexusNexus, Orange, Tesco, RVS, Dunkin Donuts and Bakkavor to name just a few. Our creatives bring life to our innovations from branding to packcepts, digital and App development to concept animation, 3D conceptualisation to creating unique innovation and website films.

Our creative superhero's work across:

  • The latest digital development
  • Native App development
  • 3D modelling/animations/renders
  • 2D animations
  • Packcepts & prototyping
  • Retail concepts and in-store design
  • Brand creative and identify
  • Traditional creative services
  • Live scamping and visuals

Whatever your creative need our superhero creative gurus will take your ideas and make them a reality.

 
Misk Hackathon Experience
We Are Xpert devised and activated the world's first ever dual-nation hackathon for the MiSk Foundation - a Saudi charitable organisation founded and chaired by Saudi Arabia's Deputy Crown Prince and a strategic partner of Unesco and Harvard University. The hackathon will create groundbreaking technological health innovation and be attended, supported and sponsored by world class business leaders, innovators, investors and global tech companies, who will judge the students and young entrepreneurs taking part in mixed nation, mixed gender teams - another world first for Saudi Arabia.

PI super Yachts
We were retained to re-brand this innovative super-yacht business, which offers a totally unique sailing experience. Aimed at attracting a global audience of high-net worth individuals We Are Xpert created new branding, website - complete with 3D renders and films - brochures and high-end merchandising.

TABS - Remove SMAP
After a visit to the We Are Xpert innovation lab in Belgrade the innovation team and the tech team set themselves a challenge - to invent a highly disruptive piece of technology that could be utilised across every business sector. After hundreds of hours of insight gathering and much creative technological wizardry tabs(R) was born. Incubated in Global iLabs - the sister company of WAX - and invested in widely by both WAX and angel investors, this disruptive piece of technological innovation is currently re-shaping the recruitment and HR environment across many industry sectors.

 
 
90 Ten
This leading London-based pharma PR company are one of Xpert's strategic partners. To date we have provided a plethora of creative innovation services and events, both by working directly with 90ten's impressive client list and as a white label service to the company directors, helping them both successfully pitch to new clients and retain current ones.

Creating a new business proposition, name and corporate ID for a care home group
Challenge:
Oakridge Care Group - a luxury care group for senior citizens in the north of the UK - needed a full brand overhaul in an effort to attract more cliental. The creative team started with a brand and name creation session

Idea:
Xpert’s creative team developed the idea of three 'microsites' and a new luxury brand ID.

Solution:
The team also developed a series of functional websites based on the new innovations introduced by the care home group

Results:
Since the re-launch, brand loyalty has increased and a better uptake on potential customers has been enjoyed.

Doilies & Dinosaurs
Our brief was to create a new online store for this green toy and pre-loved clothing business. The entire project took two months, from start to finish, in order to have the online store up and operational for the Christmas trading period. Xpert Creation Team:
  • Designed and developed all of the digital marketing assets, CRM, auto responders
  • Built in HTML/Java to allow for Iphone, Ipad and tablet use
 
 
Hello Kitty (Pynkiss) - an Xpert concept to market project
Our brief was to innovate and activate an entirely new high-end fashion brand for the world’s leading licensed brand, Hello Kitty, a character currently worth in excess of $6 billion USD. Xpert undertook a fully integrated approach to this project by:
  • Using our unique innovation process we devised all digital, branding, activation events and shopper experience across a global platform
  • The Pynkiss World site was built using 3D depth perspective coding and moves with the viewer’s perspective and interaction
  • Social media was fully utilised by harnessing the voice of Hello Kitty herself, as well as her friends and family. Via this methodology we communicated key brand messages, news and product images to a global audience in a unique and engaging manner
  • Activated the new brand with a catwalk show at one of the world’s most prestigious fashion events - Milan Fashion Week
  • Coverage has been achieved in some of the fashion world’s most famous and respected names such as Elle, Vogue and Cosmopolitan
  • Result: over 40 stores have now opened in 6 continents around the globe
Lumi creation, strategy, NPD & GTM strategy - an Xpert concept to market project
Our brief was to help this new lighting company to create their brand, digital presence, eCommerce site, innovate new products, devise their marketing and activation strategy and then take them to the international market. Xpert took a multi-team approach to this detailed project. The Xpert Innovation Team kick-started the process by:
  • Devising and facilitating a brand strategy and naming workshop
  • Developed 4 core names and propositions
  • Tested them with 3 target audiences
The Creation Team then:
  • Defined the vision, mission, brand ethos and the brand essence of the Lumi brand
  • Created all visuals such as brand architecture and visual ID
The Activation Team:
  • Completed the process with a 12 month fully integrated marketing, activation, social media, digital, trade and consumer communications strategy, including seeding plans and creative (ATL & BTL, Retail POS and packaging).
  • Our Activation Team are currently finalising the launch of this new to market high-end lighting brand… watch this space you won’t be able to miss us!
October House
Re-branding and positioning a Savile Row inspired and celebrity endorsed English tailoring brand
Our brief was to re-brand and position a high end British tailor to increase their customer reach and sales for their bespoke tailoring offering. The Xpert Innovation Team set to work, initially innovating an entirely new and unrivalled gentlemen’s experience for their more discerning and well heeled customer, while the Xpert Creation Team devised a new insignia identity and repositioned the brand, tone of voice, pillars, vision and mission.
  • Xpert created a brand new concept in male grooming
  • Elevated the brand to a whole new ABC1 clientele
  • Enabled the brand to grow into more prestigious regions of the UK
 
 
OTO
The creation of the new technologically advanced retail concepts
Our brief was to create a highly specialised high end and technologically advanced retail offering in one of Lon- don’s most prestigious shopping districts. The Xpert Innovation Team undertook a series of retail concept work- shops to devise the brand, store design and layout, clinical and sales services, while the Creation Team conceptu- alised the store via state-of-the-art 3D renderings.

  • Xpert is still involved in this process and will be further developing the concept and business plan, so our lips are sealed.... for now!
Instructus Group
Rebranding a not-for-profit group

The Xpert Creative Team was briefed to develop a new group structure brand architecture and identity after the group acquired several new businesses. To kick start the process the team ran a brand strategy day with a cross section of the Instructus Group team. From there the creative team developed a new group proposition, mission and vision. This was translated in to a new group and operating brand identity and the planning team developed a new brand communications strategy. The creative team then went on to build a new group and operating business brand suite.

Pynkiss E-Commerce
Currently under development, this E store will blend Flash front end with a rock solid HTML/JQuery backend, and will sell the entire range of Pynkiss clothing directly to consumers from around the world. Come back soon to see more...

 
 
Pynkiss store
The Xpert activation team were briefed to create a unique store launch concept for the Pynkiss Store launches around the world. The concept had to fit with the brand promise of “Shoppertainment” the team used a global style ambassador who has worked with leading global celebrities to attract the media attention.

We have created a bespoke live twitter and SMS feed screen so the wider public can engage with the brand via social media and mobile. Each store will have its own opening party which includes mini manicures for the kids, styling sessions & branded cupcakes. There will be a chance to enter a prize draw for a piece of exclusive Hello Kitty jewellery. Data captured at the events will be feed into the central CRM for the brand and customers who will get monthly updates and any promotional or special offers

Bakkavor
The Xpert Creative Team have been producing scamp artworks, visualisations and concepts for the food manufacturing giant. The creative supports the clients NPD propositions when delivering their ideas to the group’s board.

SMAPP
SMAPP stands for Shift Management Application, and it’s a totally new way to reduce the time and paperwork needed when using employees on temporary contracts: it’s a smart phone app and a web portal, as well as an invoice and payment application. Simply put, it’s an entire accounting department with no paper. The creative team hosted focus group to get deeper insights from the user and then went on to design a simple user interface, its creativity mixed with the latest smartphone tech.

 
 
Sambrook’s Brewery
A number of concept designs were made for a new pint glass for Sambrook’s Brewery.

Helping a marketing agency deliver a huge idea to Starbucks
WHAT
Deliver an online global launch for Starbucks Discoveries new flavour variants. Engage with 25-35 year olds across Japan & 9 EMEA markets The promotion must be engaging, entertaining and deliver the Starbucks “Sharing” message over a 6 weeks period from the 19th of Nov 2013 to 6th Jan 2014.

CREATIVE
The big idea was to get customers to buy a our product and snap a seasonal image, share on the micro site and get people to vote, the person with the most votes wins a $15,000 travel voucher to create their holiday moment with friends

RESULTS
  • 90 million impressions 260% above expectations but within the agreed budget (paid and non paid)
  • 380,900 CTR’s .42% against and industry standard of 09% over indexing by 3.2 times
  • 1.5 million unique visitors in 6 weeks over indexing by 10 times
  • 22,450 entrants over indexing by 8 times with over 162,174 shares on Facebook
Pynkiss Live Tweet/SMS App
Challenge
Pynkiss wanted an on screen app that would allow users to send SMS messages and twitter updates to a large in-store screen in Beirut.

Idea
To custom code a live, self-updating screen that could be displayed on a standard browser, and allows users to directly text and tweet their messages to that page.

Solution
The page was designed with full Pynkiss creative content, and a full, custom CMS system to allow monitoring and deletion of unsuitable content.

 
 
Orange Labs UK
Our brief was to develop a 3 minute animation for the R&D team of Orange Labs. With just 4 weeks to complete the project our Creation Team set to work:
  • Creating the animation, storyboards, characters scenarios & script
  • The final product received praise from the Orange team both in the UK and France.
  • Xpert have since undertaken several other projects for Orange innovation Labs
Roots of Oxford
The creative team at Xpert was briefed to create a fun and interactive site for Roots of Oxford, a new local whole sale fruit and veg supplier owned by Fresh Direct. The creative team set up to make this site fun and engaging using HTML 5, they added some interactive elements and give it a community feel.